Manages marketing automation platform (Eloqua), continually optimizing segmentation,
engagement, and lead flow. Serves as a knowledge center within the marketing organization,
leveraging data, systems, and processes to ensure optimal program execution and measurement. Works with key stakeholders to build, deploy and monitor lead acquisition, nurture,
and scoring programs.

Business analysis, architecture of digital marketing strategy, 
consultative sales of engagement through SOW execution. Responsible for overall account
leadership, overseeing all projects and teams from beginning to end of each engagement’s life
cycle. Strategy and production subject matter expertise [SME] in multi-channel digital marketing:
websites, social media, email, mobile, video, content strategy, lead generation, demand
generation, sales automation, digital advertising, traffic generation, conversion rate optimization,
display ads, PPC, SEO, SEM, and analytics. 

Create, manage and execute short- and long-term strategic plans for rrstar.com and
journalstandard.com and its corresponding sites. Developed and managed budgets with a focus
on increasing revenues and profits. Responsible for attracting online visitors, maximizing site
effectiveness and raising brand awareness and visibility. Drove the
development of a digital content strategy, and successfully integrated new roles overseeing user
experience across digital platforms. Responsible for all aspect of digital sales including product
development, pricing, sales training, sales collateral and tracking. Developed and implemented
an ongoing Social Media seminars for local advertisers.

Developed marketing campaigns and content initiatives to turn around decline in site traffic.
Added social networking platforms to grow traffic and build the brand. Created a multi-year
business plan to continue the growth in revenues and readership through internal sales training,
superior customer service, and new product development. Responsible for the strategic planning,
development and results of all marketing and digital activities. Established advertising rates,
market analysis and budgeting.

Developed, implemented and successfully launched a multimillion dollar CMS software upgrade
on all of Gannett’s newspaper websites, working with over a 100 locations. Oversaw the
development of a Preps application that was to be implemented across Gannett newspapers.
Managed a team of developers and designers hired to support the project. Responsible for
vetting potential business partners & products.

Developed some of the first routines for posting news content online. Developed and
implemented one of the first database driven CMS’s for the Gannett Corporation. Created and implemented the newspapers first digital sales strategies.