20+
Years of experience leading digital operations, marketing programs, and online product initiatives.
kentecklor.com
Welcome to my website.
A seasoned digital marketing leader with deep roots in web development, content platforms, and enterprise marketing operations. My track record spans marketing automation, digital strategy, audience growth, and cross-functional leadership.
6
Major career chapters represented across enterprise marketing, publishing, and platform transformation.
5
Key automation platforms named publicly: AEP/CJA, Eloqua, Pardot, HubSpot, and Marketo.
100+
Newspaper sites involved in a large-scale CMS rollout during the Gannett project manager chapter.
About
Builder mindset. Marketing leader. Lifelong creator.
From my early CMS work and online publishing to enterprise automation programs and multi-channel digital strategy, the throughline is clear: combine technical fluency with practical marketing execution, then make the system work better for everyone involved.
Enterprise-ready
Experience includes Fortune 500-facing digital marketing work, account leadership, budgeting, and platform integration.
Cross-functional by default
A background that spans development, operations, UX, analytics, sales enablement, and executive presentation work.
Still making things
Outside of work, I enjoy playing music, art, cooking, VR experiments, and hands-on personal projects.
Expertise
Where strategy meets execution.
Automation & CRM
Campaign orchestration and platform fluency
Hands-on familiarity with marketing automation ecosystems and CRM-connected lead flow, including segmentation, nurture, scoring, and program measurement.
Growth & performance
Audience development with measurable intent
SEO, SEM/PPC, content marketing, inbound marketing, lead generation, demand generation, and conversion-minded digital programs appear throughout the career arc.
Web & product
Technical fluency that sharpens marketing decisions
Strong grounding in CMS architecture, web applications, usability, UI/UX, and front-end technologies - enough depth to bridge marketing goals with implementation reality.
Leadership & business
Operational clarity for complex teams
Career highlights include strategic planning, process improvement, client-facing presentations, budget ownership, account P&L, and vendor or partner evaluation.
Experience
Career highlights across enterprise marketing and digital publishing.
Digital Marketing Director
Schaumburg, IllinoisLed digital marketing strategy, built and mentored a high-performing team, defined KPIs tied to business goals, and aligned agency and cross-functional efforts across sales, marketing, and IT.
- Developed and implemented a comprehensive digital marketing strategy.
- Built and managed a high-performing team of digital professionals, fostering a culture of innovation and collaboration.
- Established key performance indicators (KPIs) to monitor progress, ensuring alignment with organizational objectives.
- Collaborated with digital agencies and internal stakeholders to synchronize efforts across sales, marketing, and IT departments.
Sr Engr Spec Tech Strategy
Rolling Meadows, IllinoisDeveloped RTM and CX roadmaps focused on scalable, future-ready innovation, while driving use case prioritization, enablement, optimization, and KPI-based value measurement.
- Developing RTM and CX roadmap with emphasis on scalable future-proof development and innovation.
- Performing use case development, prioritization, enablement and optimization.
- Developing value measurement and KPI reporting.
Marketing Automation Manager
Rolling Meadows, IllinoisManaged the Eloqua platform with a focus on segmentation, engagement, lead flow, and program execution.
- Served as an internal knowledge center for systems, data, and process optimization.
- Built and monitored lead acquisition, nurture, and scoring programs with stakeholder alignment.
- Supported integration between the automation platform and broader Verizon technologies.
Global Director, Digital Marketing
Hoffman Estates, IllinoisLed multi-channel digital marketing strategy and account delivery across a broad mix of channels and client needs.
- Covered web, social, email, mobile, video, content strategy, lead and demand generation, PPC, SEO/SEM, and analytics.
- Owned account leadership from scoping through delivery, aligning goals, resources, schedules, and budgets.
- Managed statements of work, account P&L, and strategic development of new business.
Online Director
Rockford, IllinoisOwned strategy and performance for rrstar.com, journalstandard.com, and related properties.
- Directed budgets, digital sales strategy, product development, and site effectiveness improvements.
- Oversaw CMS integration work and multiple site redesigns.
- Developed social media seminars for local advertisers and helped shape digital content strategy.
Online Director
Salem, OregonDeveloped campaigns and initiatives designed to reverse site traffic decline while strengthening revenue potential.
- Added social networking platforms to grow traffic and build the brand.
- Created a multi-year business plan for readership and revenue growth.
- Handled strategic planning, rates, market analysis, and budgeting for digital activities.
CMS Project Manager
McLean, VirginiaHelped launch a multimillion-dollar CMS upgrade across Gannett newspaper websites.
- Coordinated implementation across more than 100 locations.
- Oversaw development of a Preps application for broader organizational rollout.
- Managed outside developers and designers while evaluating partners and products.
Online Manager
Rockford, IllinoisAn early-stage digital chapter focused on publishing workflows, CMS creation, and first-generation online sales strategy.
- Built some of the first routines for posting news content online.
- Developed one of the first database-driven CMS implementations within Gannett.
- Created and implemented the newspaper’s first digital sales strategies.
Beyond work
A portfolio that is more than a job title.
Music
I've been playing music most of my life. Insturments include saxophone, drums, and ukulele. I've been in various musicial groups including the Moonlight Jazz Orchestra, Phantom Regiment and various bands in the Rockford area.
Art & Making
I love to create and make things. Including drawing, painting, resin work, woodworking, and other hands-on creative builds.
Tech experiments
VR development, VR art projects, and a Raspberry Pi arcade machine all show the same builder energy found in my professional work.
Cooking & craft
From BBQ and smoking to international cuisine, cheese making, and cured meats, the throughline is curiosity plus follow-through.
Contact
Contact Me
Get in touch
Digital strategy, marketing systems, and creative problem solving
Open to conversations around consulting, collaboration, freelance work, or simply swapping ideas about digital marketing, audience growth, and building better web experiences.